Our story

Designed in New York, for women who never wanted a wearable.

I've spent my career reading data for patterns and turning numbers into decisions. I trusted data. I just didn't want to wear it.

Every tracker asked for the same trade: strap a screen to your wrist, let it buzz, let it look like a gadget. I wanted to understand my body without giving up what I chose to wear. Nothing like that existed.

So I built it. It started in early 2025, with a contract engineer in the Netherlands and a circuit board 22 mm across, smaller than a coin. On it: heart rate and heart-rate variability, temperature, motion, and Bluetooth to talk to your phone.

When the casing needed designing, I learned 3D CAD myself instead of waiting on a freelancer. When the software needed to move faster, I built AI tools around it and brought in a contract engineer. Today the Charm streams its readings to the app, updates itself wirelessly like your phone, and sips so little power at rest that it runs for days on a charge.

The product got clearer as I built it. The Charm is the product. The bracelet is its setting. You choose the jewelry: a silk cord, a strand of pearls, a solid bangle. The Charm sits at the center, and it stays on.

Today's trackers can tell you when you recovered. They can't tell you what did it, not unless you keep a journal. Juni's job is to learn which parts of your day are good for your heart: the walk, the early night, the hour without your phone. It watches how your body settles or strains, and tells you what steadied you.

We're making 100 pieces in three faces, Bare, Cut and Lace, shipping February 2027. Each bracelet carries the hummingbird, our mark: small, precise, and always moving.

Reservations are open now. And this month I'm starting conversations with the women who'll wear it first. If you'd like to shape what Juni becomes, I'd love to talk.

— Anoushka, founder